Learn why B2B companies need partnerships and deep dive into the types of partnerships they can pursue including Strategic Partnerships, Channel partnerships, and Tech partnerships.
How businesses can use co-marketing and co-selling techniques by forming strategic partnerships to boost sales enablement, retain existing customers, reach new ones, and drive revenue.
Account mapping facilitates lead generation, co-selling motion, co-marketing initiatives, and drives stickiness through sales enablement and integrations. This is a useful strategic approach that leverages your company’s partnerships to drive revenue.
In 2021 the partner experience is just as important as the customer experience. Here’s what you need to look at to make your partners’ journey a memorable one.
If the goal for your Partnerships Program is to produce ROI, then the Partnerships Manager should be viewed as an extension of sales and report to the CRO.