Expert Insight For Successful Partnerships

What are the different types of B2B Partnerships?

Learn why B2B companies need partnerships and deep dive into the types of partnerships they can pursue including Strategic Partnerships, Channel partnerships, and Tech partnerships.

Posted on

March 5, 2021

by

Hailey G.

How Co-Selling & Co-Marketing Build Revenue

How businesses can use co-marketing and co-selling techniques by forming strategic partnerships to boost sales enablement, retain existing customers, reach new ones, and drive revenue.

What You Don’t Know About Account Mapping

Account mapping facilitates lead generation, co-selling motion, co-marketing initiatives, and drives stickiness through sales enablement and integrations. This is a useful strategic approach that leverages your company’s partnerships to drive revenue.

Partnerships strategies

Why Your Company Needs To Upgrade its Partner Experience

In 2021 the partner experience is just as important as the customer experience. Here’s what you need to look at to make your partners’ journey a memorable one.

Partnerships strategies

Where Should Partnerships Managers Report?

If the goal for your Partnerships Program is to produce ROI, then the Partnerships Manager should be viewed as an extension of sales and report to the CRO.

Partnerships strategies

3 Step Strategy For Partnerships Managers

How Partnerships Managers Can Present ROI by adopting new methods, establishing valuable metrics, and working cross departmentally with the support of C-level executives.